Why we love our clients

Who Gives A Crap x Lifecycles: Sustainability Strategy

This month we had a great strategy session with everyone's favorite purveyors of fine toilet paper who gives a crap.


Their business model is already fabulous, donating 50% of their profits to building toilets to those in need in partnership with WaterAid. But they really want to walk the talk- which is why they are digging deep to understand the environmental impacts of their products, which come from recycled paper, bamboo and sugar cane by-products.

We wanted to say a big thanks for delivering oodles of toilet paper and tissue to our new offices. We'll never be in need again!

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PIQET4 is officially here!

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Lifecycles is taking PIQET to the next level